the strategist
Statue with Mask
anthem

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The catalyst to

Elevance

Image by visuals
costco

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The membership that pays for itself.

Fabric
asians & allies

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Corporate stance for

anti-asian hate.

Surgical Mask

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elevance
aka anthem health

how it started:

Digital Ecosystem Assessment and Strategy for Anthem's Sydney Health, the brand's digital platform launched in 2019 which was intended to unite the full range of Anthem member and provider services into one digital ecosystem.

how it's going: 

A corporate rebrand to Elevance Health.  Reducing the number of brands it operates overall to reduce complexity and enhance the member experience.

the catalyst: 

The need to establish a clear, intuitive brand architecture to guard against marketplace and member confusion and to build a universal experience that represents the holistic relationship that members have with the brand. 

 

is a costco membership worth it? 

how it started: 

95% of total traffic on Costco’s membership homepage are from unique visitors.  But only 9% of those actually purchase a membership.

how it's going: 

 

Increased new membership acquisition by re-engaging prospective members in the consideration phase and driving them towards purchasing.

how we did it: 

A social media retargeting campaign that eliminates any uncertainty and doubt surrounding the value of a Costco membership, making the decision to become a member indisputable. 
 

Image by Pedro Mexicano

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Wooden Corridor

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a corporation's stance on anti-asian hate 

how it started:

Michelle Go, a former Deloitte employee was pushed to her death in front of a Times Square subway train and anti-Asian hate crimes continue to rise. 

how it's going: 

Funding a full-time project team to crystallize the things that Deloitte should be doing for their Asian practitioners and determining how the firm can meaningfully strengthen its support of the Asian community.